From Love to Action

By Nick Bayard, Executive Director

BirdNote operates on a powerful premise – that when we love something, we feel moved to protect it. By sharing daily doses of the lives of birds, we aim to cultivate a love in people that inspires them to live their lives in greater harmony with the natural world. Today, over 300 public radio stations across the country broadcast BirdNote Daily to millions of listeners and our podcasts attract hundreds of thousands of people around the world. While we will never stop fostering a love of birds and the natural world with our large and growing audience, BirdNote has made the strategic decision to invest in new efforts that inspire and empower our audience to translate that love into action.

BirdNote’s new strategic plan, which you can read here, aims to inspire at least one million people to take action to protect the natural world over the next three years, with at least 50% of those people being Gen Z or younger. We will be tracking our progress, and we define “action” as any step, large or small, that has a positive impact on birds and the environment we share with them. These include actions like reducing meat consumption, bringing your cat inside, lobbying for local legislative change, planting native plants, and many other everyday actions we will encourage people to take that benefit the environment.

In the next three years, you'll hear more stories, be part of more events, and engage in more opportunities crafted specifically to illustrate ways people can help birds. With a global listenership of more than 6.5 million people, BirdNote's mission is to connect people to birds and nature, and our stories equip listeners with the knowledge to take meaningful action.

Ways to get involved

We invite you to embark on this exciting journey alongside us, and be part of the one million people eager to help birds! Together, let's turn our love for birds into impactful action.

Complete the survey

If BirdNote’s stories have inspired you, please take a moment to complete this survey and let us know how. We invite everyone, regardless of location, income, background, age or ability, to join us in this effort and to let us know what you’re doing to help the natural world. Even the smallest action, when multiplied by a million, will make an enormous difference.

Learn how to help birds

Our team has compiled a helpful guide where you can learn more about ways to take action for birds. This resource includes a number of links to BirdNote shows, along with resources from organizations working to save bird populations. Check it out here.

Donate to BirdNote

Your support, especially recurring support, will help us develop new and engaging content that will speak to more people, especially a younger audience. That content will, in turn, lead to more people taking take for birds and the natural world.

Sign up for updates

Subscribe to BirdNote’s newsletter for updates on this initiative and early access to all of our new content.

Become a sponsor

If you or your organization is interested in sponsoring our three-year plan to encourage one million people to take action for birds and the environment, please contact us today.

We are aiming to translate a love of birds into action on a very grand scale. We hope you will join us. Thank you for considering lending your support and joining what we hope will be at least 999,999 others in making a difference for birds and the environment we share with them.