Soaring into the Future
BirdNote’s strategic plan calls for doubling and diversifying the BirdNote audience by 2019 by reaching new markets, developing programming in new formats, and distributing it on new platforms.
This expansion in production demands a corresponding investment in our staffing and organizational capacity, and in 2015, we launched the BirdNote Soars campaign to raise $1.15 million over a three-year period — in addition to our annual operating income.
BirdNote Soars will support the addition of key staff:
• Multimedia Producer
• Digital Manager
• Project Producer
• Development and Administrative Associate
• Chief Financial Officer
... as well as the hire of contract specialists in the areas of social media, program assessment and evaluation, web design, and communications.
The campaign has also helped BirdNote establish a working cash reserve to insulate operations against normal income fluctuations and to ensure that the program continues without interruption.
Read our campaign case statement here. We are pleased to report that, as of November 2016, the BirdNote Soars campaign is 65% to goal. Our sincere thanks to the many generous donors who have made stretch gifts to the campaign in addition to their annual support.
To join them in helping BirdNote Soar, please make your pledge/gift today using this form.
Ferruginous Hawk © Gerrit Vyn